Green Cuisine
Welcome to the Plant Age
Insight
With growing environmental concerns, consumers are open to more sustainable eating choices. However, many still struggle to embrace plant-based foods as a staple in their diets. Birds Eye needed a relatable, fun approach to encourage flexibility.
Idea
Through an animated campaign featuring inquisitive children questioning their parents about plant-based meals, the campaign uses humor and playfulness to make plant-based eating feel natural and attainable.