Nike
The Return of Brilliance
A new era commences
Insight
Nike is synonymous for creative, attacking football.
But in an era dogged by patterns of play, statistics and restrictions, the spirit of the game has died.
Until now.
Idea
An icon returns
Revealing itself amongst a sea of darkness, the Nike Football logo is heritage, reincarnated. Heroed across ominous shadows,
its re-spawning marks a new dawn.
Amongst the shadows, stars reveal themselves
Uniting Nike’s roster of talent, each vignette unveils the new Nike logo alongside an athlete's signature attitude.
More to come…