Coca-Cola
Ramadan is coming
Celebrating the togetherness of Ramadan
Idea
Together as one.
Together with Coca-Cola, AKQA crafted a captivating narrative that saw the magic of Ramadan brought to life through a fictional city and the arrival of a caravan of Coca-Cola’s iconic red trucks. Serving as a unifying focal point of unity and inclusivity, these trucks spark anticipation and excitement for the town’s residents, bringing together a charming cast of characters from diverse backgrounds. Culminating in a communal Iftar celebration, the film encapsulates Ramadan through a vibrant tapestry of human moments and shared joy.
Insight
Bringing people together during Ramadan through a Coca-Cola icon
The Coca-Cola Caravan has long been synonymous with other holiday seasons for over 30 years, delivering moments of Real Magic to millions around the world. Ramadan is a period of solidarity, self-reflection, and shared experiences through the ritual of fasting, and the Coca-Cola red trucks have once again become vessels of togetherness to deliver an unprecedented Iftar moment, through the ritual of breaking fast together.