Insight
Running on clouds feels different.
And so does the LOEWE x On collaboration — entwining LOEWE’s craftsmanship with On’s performance. The collection celebrates the spirit of the great outdoors, while also welcoming a new shoe that features innovative Cloudtilt 2.0™ technology, giving wearers the intrinsic feeling of walking on clouds.
But how does this journey in the sky touch millions of soles?
Idea
Exploration in every step.
AKQA created an interactive installation to celebrate the LOEWE x On collaboration that embraces the feeling of weightlessness as visitors walk through.
Harnessing the power of the latest motion technology, the space takes kinetic experiences to new heights.
As light as a cloud, as fast as the wind.
Using 60 frames per second on a weightless bed of 32 sensors per panel, the interactivity rends human interaction immediately and with finesse, making it the world’s fastest and responsive retail installation made to-date.