Volvo Cars
Route EX90
From coast to coast in the fully electric EX90
Idea
3,000 Miles. 10 States. 1 Epic road trip.
A cross-country journey from the factory floor in Charleston, where the EX90 is made, to the crashing waves of California and into the hands of tech leaders who contributed to the category-defining SUV.
Captured in a 25-minute documentary, 'Route EX90' tells the story of the EX90's 3,000-mile maiden voyage across the United States and is proof that you can easily drive across America in an electric car.
Shot over seven continuous days with an ensemble cast of Volvo employees including Volvo Cars CEO, Jim Rowan, the film is a testament to the capabilities of the latest generation of EVs and a significant milestone in Volvo's electrification journey.
Insight
Time for the rubber to hit the road.
After almost a decade of development and years of testing, Volvo's new flagship electric SUV, the EX90, was ready to be released to eager customers. But up until now, the car had only been shown in controlled environments, under test conditions.
To prove the EX90's capabilities and showcase its class-leading features in a real-world setting, it was time for one final test.
"One for the Volvo history books."
Jim Rowan, CEO, Volvo Cars