Insight

Volvo’s reputation for safety is built on decades of innovation, but the brand goes beyond standard testing to ensure that every vehicle offers real-world protection. Their unique testing methods and advanced safety features provide unmatched security.

Idea

The ES90 represents a harmonious balance between safety and design. Through behind-the-scenes footage from Volvo’s Crash Lab and Safety Centre, the commercial highlights Volvo’s relentless pursuit of safety, with the ES90 exceeding even the most rigorous standards.

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